Seeing the whole picture is not enough, you love looking at details. With the 40 inch (102cm) EX400 Series, you are sure to find just that. With this Full High Definition TV, youre sure not to miss anything on screen.

Live Colour

Powered by an image processor using an algorithm specially developed by Sony, Live Colour is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether its a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour

BRAVIA Engine 3

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3 is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Intelligent Picture Plus

Analogue broadcast (RF) and video input signals sometimes contain noise that can affect picture quality. Intelligent Picture Plus, together with Intelligent Signal Booster and Picture Optimisation, effectively cleans up the image for beautiful and clear noise-free scenes.

MPEG Noise Reduction

BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.

BRAVIA Sync

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, its all about convenience because entertainment should never be hard work