The slim and compact Cyber-shot W610 comes with easy-to-use functions for an effortless photography experience. Boasting features like SteadyShot image stabilisation, 4x Optical Zoom and Intelligent Auto mode, it empowers you to shoot quality pictures anytime, anywhere.

Free Pouch + 4GB Memory Card

Model Highlights:

• 14.1-megapixel
• 4x optical zoom
• 360° Sweep Panorama Mode
• 2.7" LCD
• iAuto, Smile Shutter™ and Face Detection
• SteadyShot™ image stabilization 

Simply stunning
Say goodbye to all those throwaways, and snap the perfect picture every time with this easy-to-use Cyber-shot camera. Just point and shoot-advanced features like Intelligent Auto mode and Smile Shutter technology take care of the details for crisper, clearer, properly exposed photos without the hassle of fumbling with complicated settings. And with Sweep Panorama mode, you can have a blast snapping expansive 360 degree panoramic shots of landscapes, cityscapes or whatever happens to catch your eye.

Panoramic Photos up to 360 degree
Use Sweep Panorama mode to get breathtaking panoramic shots of up to 360 degrees. Capture sprawling landscapes and captivating cityscapes by depressing the shutter and sweeping the camera in the desired direction. The camera handles the rest, shooting multiple images at high speeds then seamlessly stitching them together to create one continuous image.

A Smarter Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you-recognizing scenes, lighting conditions and faces-then automatically selects the optimal settings for the shot. The results? Clearer images, faces with natural-looking skin tones and less blur.

Faces First
Sony's Face Detection technology detects up to eight individual faces, then adjusts focus, exposure, flash and white balance to deliver crisp, properly lit images of family and friends.

Room for Everybody
The Sony 4x optical zoom lens with 26mm equivalent wide angle brings distant subjects closer for great outdoor and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos.

Catch Them Smiling
Capture a smile the moment it happens with Smile Shutter technology. Simply press the Smile Shutter button-the moment your subject cracks that perfect smile, the camera snaps a photo automatically. You can even optimize sensitivity for adults or children for the best results.

A Slim Camera That Produces Brilliant Shots
Capture and record every moment clearly

14.1 Megapixels Capture your memories in high-resolution	4x Optical Zoom Get close to your subjects clearly	2.7(6.85cms) Clear Photo LCD View your photos and movies with clarity	Intelligent Auto mode Snap the perfect picture with ease

14.1 Megapixels
Vivid and sharp images, even when they are enlarged
With 14.1 megapixels, you can capture clearer and sharper images that are low in noise and high in picture resolution, even when they are blown up to large sizes or cropped to focus on the subjects you desire.

4x Optical Zoom
Close in on the details clearly
Capture sharp pictures and clear details from a distance with 4x Optical Zoom lens. As the camera adjusts the focal point by moving the optical lens back and forth, your subjects will be enlarged with no deterioration in image quality.

2.7(6.85cms) Clear Photo LCD
Admire your photos and videos
Through the large 2.7(6.85cms) Clear Photo LCD (230,000-Pixels resolution), you can appreciate your photos and movies with sharp, natural colours even in bright daylight. That's not all, during the shooting process, you can enjoy a clear confirmation of the scene composition and camera settings before you capture your subjects.

Intelligent Auto Mode
Automatically adjusts the best shooting conditions
With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it helps you determine the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.