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Sony Bravia KDL-40EX720 40" LED TV

Sony Bravia KDL-40EX720 40" LED TV

Brand: Sony
Product Code: KDL-40EX720
Availability: In Stock

Sony Bravia KDL-40EX720 40" LED TV


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Full HD 1080p in 2D and 3D, LED backlit, X-Reality Engine, Internet TV for streaming entertainment, Wi-Fi Ready, smooth motion with Motionflow XR 240, USB input


Internet access plus incredible picture quality—even in 3D.

Fusing a striking picture with elegant design, Edge LED backlit BRAVIA® EX720 Series LCD HDTVs are packed with state-of-the-art technology, including 3D in Full HD 1080p. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality™ Engine. In addition to advanced energy saving features, this HDTV is Wi-Fi® Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more..


Must Have Entertainment

Not all smart devices are created equal. Add the UWA-BR100 Wi-Fi adapter (sold separately) to instantly access thousands of hit movies, TV shows, music choices, online videos and games. New apps are automatically delivered, so your TV is never outdated. You can even experience 3D entertainment at the touch of a button.


See It All In 3D

More than a fully-loaded HDTV, the EX720 Series features a built-in 3D sync transmitter. Once you slide on the 3D active glasses (sold separately), the on-screen image is precisely synchronized and delivered with the Full HD image intact for an immersive entertainment viewing experience.

Slim Design, Stunning Picture

Experience the next level of picture quality and contrast with Edge LED Backlight technology. Unlike conventional LCD televisions, BRAVIA EX720 Series HDTVs use edge-mounted LEDs to light up the screen and deliver outstanding contrast and dark-scene detail. Other benefits include sharp images, rich color detail and a thin design.


Vivid Picture Quality

Experience an exceptional, lifelike picture with X-Reality™ Engine. This single chip solution features Sony's Intelligent Image Enhancer which divides the signal into four characteristics including texture, outline, contrast and color, and then optimizes each one individually for more vibrant and detailed images.

Watch Fast Action at Full Speed

See smooth and precise detail during fast-paced sports and movies with Motionflow™ XR 240 technology. This advanced motion processing technology delivers an unbelievably fluid picture by reducing blur caused by quick camera movements and automatically enhancing image sharpness.


Make Free Video Calls on Your TV

Add a Sony microphone/camera (sold separately) to make video Skype-to-Skype calls and Skype-to-phone calls. Now you can use your TV to connect to friends and family all over the globe with internet voice and video calls.


Remote Keyboard
Connect your TV to your VAIO for seamless navigation.

Easy TV control and text input
Use your VAIO keyboard to control your television and input text quickly and conveniently.





  • Aspect Ratio : 16:9
  • Display Resolution : Full HD 1080p
  • Dynamic Contrast Ratio : Infinite
  • Panel Frequency : 120Hz
  • Screen Size (measured diagonally) : 40"



  • Video Signal : 1080/24p (HDMI™ only), 1080/60i, 1080/60p (HDMI™ / Component), 720/60p, 480/60i, 480/60p 


Sensing Features

  • LightSensor™ Technology : Yes
  • Presence Sensor : Yes 


Video Features

  • 24p True Cinema™ Technology : Yes
  • 3D Comb Filter : Yes
  • 4:3 Default : Yes
  • Advanced Contrast Enhancer (ACE) : Yes
  • Auto Wide : Yes
  • Blinking Type : Frame Blinking
  • CineMotion® Reverse 3:2 Pulldown Technology : Yes
  • Deep Color : Yes
  • Intelligent Image Enhancer : Yes
  • Intelligent MPEG Noise Reduction : Yes
  • Live Color™ Technology : Yes
  • Motionflow™ Technology : XR 240
  • PhotoTV HD : Yes
  • Picture Mode : Vivid, Standard, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Cinema, Game-Standard, Game-Original, Graphics, Sports, Animation
  • Video Processing : X-Reality™ Engine
  • Wide Mode : Full, Normal, Wide Zoom, Zoom, Caption, Normal/Full1/Full2 for PC 



  • Audio Power Output : 10W + 10W
  • Speaker Configuration : 2
  • Speaker Position : Rear Facing 


3D Features

  • 2D to 3D Conversion : Yes
  • 3D : Yes
  • 3D Sync Transmitter Integrated : Yes 


General Features

  • Audio Return Channel : Yes
  • Closed Captions (CC) : Analog, Digital
  • Finish (Surface Color) : Black
  • HDMI™ InstaPort : Yes
  • New GUI : Yes
  • Start Up Sony Logo Display : Yes
  • PC Input: Yes
  • USB Media Player: Yes 


Weight & Measurements (Approx.)

  • Weight: 13.4 Kg
  • TV only (W x H x D) : 943 x 586 x 42(29.5) mm
  • TV with Stand (W x H x D) : 943 x 620 x 242 mm

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